Leveraging data-led insights, immersive storytelling, and design to scale impact.

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Business of Handmade (BoH)

A one-stop impact media platform that uncovers key issues impacting the future of handmade.

BoH features 2 pioneering research projects that leverage design and immersive storytelling to bridge critical data and information gaps.

Financing a Handmade Revolution

How Catalytic Capital Can Jumpstart India’s Cultural Economy

(2023)

Only 1 in 10 craft-led MSMEs in India have easy access to finance

A pioneering research that studied the opportunities and challenges in investing in India’s creative manufacturing and handmade sector and the role of catalytic capital in supporting the same.

Role of Craft-Based Enterprises in

‘Formalising’ India’s Informal Artisan Economy

(2021)

Decentralisation via New Formal approaches is the key to scale

An immersive, multimedia research project studying the relationship between the creative + cultural economy and informality in India’s artisan sector.

Here’s what people said about the reports:

  • “I enjoyed reading this stimulating report. Great insights, well presented."

    – Harvey Koh | Senior Advisor, Catalytic Capital Consortium

  • “If you want to invest, start a business, or grow one in the Creative Manufacturing and Handmade (CMH) sector, here’s a report you don’t want to miss.”

    – Seemantini Mihir | Co-Founder, Studio Coppre

  • “Congratulations on this incredible report! This is exactly what the sector needs and 200M has done a fantastic job of bringing us all together.”

    – Hedvig Alexander | COO, Powered by People

  • “The report looks very good. I love the segment profiles in particular.”

    – Chintan Bakshi | CEO, IIM-A Ventures

  • “This beautifully produced and authoritative report shows how India’s unique wealth of traditional craft skills has a place at the heart of the country’s 21st century economy.”

    – John Newbegin | OBE

SARDI India MSME Tech Policy Fellowship

(2024)

The average age of a weaver (in the states mapped) is 45 years; they continue to earn less than ₹200 ($2.5) per day

As part of the SARDI India MSME Tech Policy Fellowship Program (an initiative by USAID & DAI and anchored by LEAD at Krea University), 200M supported a research study spanning four states in India to examine the present landscape of collective enterprises in the handloom sector and their state of digital adoption. The final report offers insights on how such enterprises can act as key intermediaries in enhancing digital adoption among weaver communities.

Decoding Sustainable Fashion in India

(2022)

It is time to foster a holistic view of sustainability both in design innovation as well as business practices.

A scoping study For Centre for Sustainable Fashion to map best practices of fashion MSMEs using elements of sustainability — economic, cultural, social and ecological, and role of universities in supporting these MSMEs with incorporating and advancing principles of sustainability in their businesses.

Building Empathy with Artisans

(2020)

Sabko naya saaman chahiye, par koi paisa nahi dena chahta. (Everyone wants new products but no one wants to pay for our time)

Hosted a 20-member workshop for artisans across India to share their present challenges, future needs and aspirations.

With the goal to define the problem and discover stories of successful outcomes, the workshop served as a starting point for artisan collaborations and future pathways.