We are an impact-first, ecosystem enabler championing India’s cultural economy.

By bridging gaps in research & insights, collaborative networks, and inclusive capital, we enable craft-led brands, social businesses and startups to become global powerhouses of responsible and green production.

Our ultimate mission is to empower India's craft-led enterprises to drive dignified employment, greater gender inclusion, and positive climate action for our collective wellbeing.

500+

Pan-India craft-led MSMEs surveyed on their financing needs

4000+

Downloads of 200M’s research reports

$31,000+

Raised through a unique crowdsourced 24 hour auction-fundraiser

Our work

Research, Insights and Storytelling

We deliver actionable research and evidence-based storytelling to close information gaps, direct capital, and influence policy.

Building Networks and Communities

We drive radical collaborations to build a supportive and networked ecosystem for craft-based entrepreneurship.

Unlocking Innovation and Capital

We catalyse localised innovation and unlock inclusive capital to support future-ready ideas that can drive change.

Our women-led team is a community of makers, seekers, and creative strategists who care deeply about building a new, regenerative economy.

Our Supporters and Partners

Collaboration and co-creation is key to successful transformation and meaningful change.

We partner with mission-aligned organisations to catalyse innovation, unlock inclusive finance & close information gaps.