Business of Handmade: Informality 2021
Discover stories and insights from social + creative enterprises working with artisan communities and learn how they navigate challenges posed by informality.
About the research
Informal work makes up 50% of India’s GDP and nearly 90% of the country's workforce is in the informal sector with no minimum wages or any kind of social security. Of this, 200 million people depend on craft for their livelihoods.
Our research focused on the informal, artisan economy as seen and experienced by 12 craft-based enterprises.
Get top insights on:
Customs that shape behaviour and culture
Choices that drive business decisions
The pros and cons of informality
“The key reason why the artisan sector is so under-represented is because in most of these professions, a minimum of 30% - 50% of the work is the unpaid labour of women. Their contribution to the GDP is not taken into account. That's another reason for it to be languishing in the informal economy.”
— Neelam Chhiber, Co-Founder, Industree
WITH SUPPORT FROM
KNOWLEDGE PARTNER
