We reimagine the potential of handmade.
Catalysing self-reliance and responsible innovation within India’s artisan economy by providing access to knowledge, resources, and networks that empower artisan-producers and impact entrepreneurs.
200 million people in India depend on craft for a livelihood.
Driving strategic progress for the artisan economy
• Research-led Insights
• Innovative Strategy
• Collaborative Impact
We advocate for more resilient supply chains, inclusive growth, and intrinsically more sustainable approaches that showcase unique products with a rich cultural and creative narrative.
In 30 years, the number of Indian artisans has decreased by 30%.
COVID-19 will accelerate this decrease further. Most artisan-producers tend to be small and remain unmapped and under-recognised. They also lack the right support — access to relevant technologies, innovation, networks, consumer insights and markets.
India’s artisan-producers can pave the way for sustainable development. It’s time to reinvest in our creative and cultural capital.
