We reimagine the potential of handmade.
Accelerating the potential of 'Handmade in India' by creating conditions for inclusive entrepreneurship.
Our collaborative platforms bridge gaps in knowledge, networks, and capital, enabling craft-led enterprises to build future-ready solutions that benefit our people and our planet.
200 million people in India depend on craft for a livelihood.
Driving strategic progress for the cultural economy
Delivering Research-led Insights
Building a Networked Ecosystem
Unlocking Patient Capital
We advocate for resilient value chains, inclusive growth, and sustainable approaches anchored in India’s creativity, culture, and craft practices that hold the key to a dignified future for millions of artisans across India.
In 30 years, the number of Indian artisans has decreased by 30%
Most artisans and creative producers tend to remain unmapped and under-recognised. They also lack the right support — access to technologies, networks, finance, and markets.
A young and dynamic cohort of craft-based enterprises (MSMEs), mostly led by women, are using business as a force for good to drive innovation, formal inclusion, and climate positive pathways. If supported right, they can not only power India’s $5 trillion economy dream but also make 200 million artisans a reality.
We invite you to reinvest in our creative and cultural capital.
We’re in the news
